THE HOUSE OF FLORALS
Thoughtful, Curious,
Sustainable minded floral design
At The House of Florals, we are dedicated to crafting bespoke floral experiences that capture the essence of unexpected luxury while reflecting our commitment to sustainability and artful innovation. Each handcrafted piece is designed to empower brands, designers, and creative visionaries, allowing them to express their unique style while championing thoughtful, eco-conscious practices. Through our artistry, we aim to create statement installations that resonate with the values of the fashion, art, and design community, ensuring that every piece tells a story of originality, purpose, and beauty.
Our vision at The House of Florals is to lead a transformative movement in the floral design industry where unexpected artistry and sustainable practices coexist harmoniously. We aspire to redefine event floristry by creating bespoke, fashion infused floral experiences that inspire brands, designers, and creative visionaries to embrace originality and conscious design. By prioritizing thoughtful sourcing,
innovative concepts, and boundary-pushing aesthetics, we seek to cultivate a community of design-forward clients who value quality, creativity, and environmental responsibility.
The House of Florals delivers unapologetically original, sustainable floral artistry that transforms every space into a work of art.
AS SEEN IN VOGUE LOS ANGELES MAGAZINE REMIX HOLA MAGAZINE HELLO MAGAZINE
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“Lucie, I can’t thank you enough for your stunning work at the Heineken influencer brunch. Your gorgeous work transported people to Holland — you pulled the Heineken brand through at every touch point, and your work created a space that allowed people to be fully immersed in the moment. What you created for the tablescape and the tree was beyond.”
—Renee
CLIENT LOVE
"Beautiful, stunning, incredible ...these were just a few of the praises heard at my recent wedding reception! The venue was transformed into the most amazing display of florals I have ever seen. Lucie Doughty from the House of Florals is a magician! An incredible designer and artist of nature. She turned a simple courtyard into a masterpiece of breathtaking beauty! Flowers in shades of peach, blue, violet, lavender, and sage - from my stunning bouquet to extraordinary table centerpieces and creative ground and fountain florals.... nothing was left untouched by her artistic hand. I highly recommend the House of Florals!"
Janet Arndt
CLIENT LOVE
"On behalf of Lululemon and the entire planning team — a huge thank you for contributing to the 2025 Tenure Retreat at the Thompson Palm Springs. Our 105 tenured attendees were touched, moved and inspired by what you brought to this special experience. Our time in Palm Springs was made better because of your contribution! Your floral displays were perfect! Each arrangement was unique and beautiful, adding an incredible warmth and elegance to every space. So many of our guests mentioned how stunning they were. We truly appreciated your creativity, attention to detail, and partnership in bringing the vision to life. It was a pleasure working with you – your talent and creativity is magic!
Amanda
CLIENT LOVE
Our vision is to redefine the way the world experiences floral artistry. Guided by a distinctive blend of British refinement and California ease, we craft designs that transcend tradition — modern yet timeless, intentional yet effortless. Every creation reflects our dedication to innovation, sustainability, and collaboration, transforming ordinary spaces into extraordinary, emotionally resonant environments.
We see florals as more than decoration — they are an expression of identity, creativity, and story. Through our boundary-pushing approach and thoughtful curation, we aim to create immersive, artful experiences that leave a lasting imprint. Our purpose is to continue evolving the language of floral design, inspiring a new era of originality and elegance that celebrates beauty without compromise.
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